Interactive Television
A Computer Telephony system is programmed to receive calls from viewers who wish to vote on issues raised by a television program, or the outcome of a program can be determined by viewer choice. 800 numbers, or a per-call charge, can be used to generate revenue from these services.

Pay-Per-View Selection
Cable television stations can provide their viewers with an easy way to select and purchase pay-per-view programming. Viewers call a number and are connected to a computer that prompts them for customer information and takes their order. This information is forwarded to the cable company's computer, which unscrambles the signal for the subscriber at the proper time and prepares the bill.

Radio Contests
Radio stations can use Computer Telephony systems to handle the large volume of calls generated by talk show formats and on-air contests. For example, listeners dial into a system that asks them to record a joke of the day; or they are asked to record their opinion on a topic of current interest. Personnel at the radio station review responses when they have free time and the best answers are edited for airing at a later date. Using a conference bridge for live talk can include several callers along with the host.

Home Shopping
Televised home shopping programs can automate order taking by using Computer Telephony. Customers dial a toll-free number and enter their customer code and the order number of the item they are interested in purchasing by pressing touch tone digits. The system verifies their entry by playing a recording that describes their selection. They can be prompted to enter a credit card number and shipping information in the same way. Callers are given the option of transferring to an operator at any time if they have any questions.

Video-an-Demand
Cable television systems are beginning to experiment with video on-demand services that allow viewers to order and watch selected movies from a library of videos maintained by the cable company. The ordering, selection, and billing procedures for such services can be automated via Computer Telephony. Viewers dial a number and are presented with a menu of available movies. They can select a movie by entering the appropriate touch tone digit or by speaking. Billing is automated by identifying the calling party's telephone number (Automatic Number Identification) and associating it with an existing account.