Electronic Yellow Pages
The traditional, printed Yellow Pages are a listing of businesses categorized by products and services that are normally distributed by the local telephone company free of charge to all homes with a telephone. Each listing contains the phone number and addresses of the business and (for a fee) some information about available products and services. Because these listings are updated annually, they do not include time-sensitive information about sales or new products. A CT-based, electronic Yellow Pages can provide this kind of information and be updated more easily, and can go a step further by placing calls out to the advertiser selected by the caller. The two kinds of directories can complement each other. Each listing in the printed Yellow Pages can provide an associated telephone number. Callers who dial this number hear a customized message that contains information about current sales or special events.